Released Thursday 6 May 2010, 10:30 AM ET
Adds UK-based digital sales house The Internet Works as well as Midwest and West Coast managers to round out international sales force
New York, NY May 6, 2010 – Next-generation television network blip.tv today announced the expansion of its global sales team with key additions in the UK and across the US. The company has expanded its team on the West Coast, in the Midwest, the Southeast and Southwest and in London.
The Internet Works, headed by Managing Director Chris Broadbent and Sales Director Kelvin McManus, will manage the sales process for blip.tv in the UK by offering custom ad targeting and creative development for the growing roster of European brands and agencies that work with blip.tv.
“Blip.tv offers advertisers new ways to effectively market their products with better targeting and more engaging executions than traditional television can offer,” said Evan Gotlib, Vice President of Sales at blip.tv.
“With our traffic more than doubling over the last year we’re excited to open up our inventory to European advertisers.”
In the U.S., blip.tv welcomes West Coast Director Rafi Mamalian, based in San Francisco, and Midwest Director Phil Meier, who is spearheading sales operations from the firm’s regional headquarters in Chicago. Blip.tv has also added Senior Account Director Liz Griffin, who will be based out of Texas, and Sebastian Mei and Katie Bressack to its New York-based sales team. Now with a fully developed national sales team, blip.tv is well-positioned to continue offering unique opportunities to advertisers across the country and in Western Europe.
“Having an increased sales presence across the United States and in Western Europe helps us better serve the needs of our advertising clients and our show creators,” said Mike Hudack, CEO of blip.tv.
“This is an important and timely step as we continue to expand our business while focusing on offering value to advertisers and content creators alike.”
Chris Broadbent, a 15-year veteran of the media industry, founded The Internet Works in 2008. The company runs the sales efforts for a portfolio of market-leading Web sites across a range of sectors. Previously, Chris spent eight years at Vitesse Media Plc and at a number of leading UK publishers across a range of Web sites and magazines. Internet Works co-founder Kelvin McManus was previously Sales Director at Informa Plc, one of the worlds’ largest B2B publishing houses, where he worked across various print, event and online platforms.
Rafi Mamalian, a veteran to the advertising industry, has worked for some of the most influential technology and entertainment media companies in the U.S., including CNET, TechTV, The Onion and Accuweather. Rafi regularly speaks about the monetization of Web video at events like NATPE, Writers Guild of America conferences and Streaming Media West.
Phil Meier began his media career in an editorial role at The Onion. He quickly switched over to sales and became the first employee to monetize TheOnion.com, leading him to receive a Webby Award in 2001. Prior to The Onion, he was the Online Sales Director for Village Voice Media and a consultant for Reed Elsevier.
Blip.tv’s mission is to change media by making independent show production sustainable, scalable and profitable. The company works with more than 50,000 independently produced Web shows – ranging from sitcoms to dramas to how-to shows and everything in between – and provides them the services of scale they need to be successful and sustainable. Blip.tv hosts and syndicates shows to iTunes, YouTube, Vimeo, AOL Video, Verizon FiOS, TiVo, Sony Bravia, The Roku Digital Video Player, Facebook and elsewhere. Blip.tv splits all advertising revenue with show creators 50/50. For more information about blip.tv please visit http://blip.tv/.
Rubenstein Communications, Inc.