Blip.tv Announces Embedded Video for Apple’s iPhone

FOR IMMEDIATE RELEASE

Online Television Network Enables “Magic” iPhone Video Embeds that Play out of the Safari Browser

New York, NY November 24, 2008 – Online television network blip.tv announced today that its hosted video clips can now be viewed on an iPhone through the devices mobile Safari browser. Prior to this development, YouTube™ was the only player that worked on both desktop browsers and the iPhone browser.

“A major selling point of the iPhone is that it completely replicates the Web surfing user experience,” said blip.tv co-founder and CTO Justin Day. “We worked hard to recreate that seamless experience and allow users to watch video directly off of the page they’re looking at.”

The technology team at blip.tv created this “magic” iPhone embed because Adobe’s Flash player is currently not available on the iPhone. This technology allows show creators to use the same embedded player code to target desktop browers and the iPhone browser. Outside of blip.tv and YouTube, the only way that video can currently be viewed on the iPhone is through podcast subscriptions or separate download links, which blip.tv also supports.

Advertising sold by and run on the blip.tv platform will be viewable on the iPhone. Blip.tv matches top Web shows with sponsors and splits advertising revenue with shows 50/50.

About blip.tv

Blip.tv is an online television network that features, promotes and monetizes the best independent shows on the Web. Shows on blip.tv range from scripted sitcoms and dramas to news programs and how-to programs. Blip.tv hosts shows on its destination site, at blip.tv, and also syndicates shows to iTunes, the Adobe Media Player, AOL Video and Facebook. Blip.tv splits all advertising revenues with show creators equally. For more information about blip.tv please go to http://blip.tv/.

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