For immediate release
Full-Length Documentary Distributed via blip.tv, Available at SlackerUprising.com
Traverse City, MI September 23, 2008 – Oscar-winning documentary filmmaker Michael Moore enters the fray of the contest for the White House with today’s release of ‘Slacker Uprising,’ a new movie about his swing state tour in the 2004 election. To maximize the reach of his message, Moore is adopting a novel approach to distribution appropriate to politics in the age of the internet: he has teamed up with Robert Greenwald’s Brave New Films and online video platform blip.tv to distribute the movie online, free of charge.
Four years ago, the premiere of Moore’s groundbreaking film ‘Fahrenheit 9/11′ shook up the 2004 election. Moore embarked on a 62-city swing state tour to register new voters and turn them out to the polls. ‘Slacker Uprising’ documents the most inspiring, dramatic and frightening moments of that historic event. Moore expects the new film to inspire young people to turn out to vote, just as the tour itself did in the last presidential election.
“Our mission here at Brave New Films is to get out a message of social justice,” said Greenwald.
“This year, that means getting people to take a close look at what’s at stake in this incredibly important election. You can find literally no better storyteller in the world for that purpose than Michael Moore. Michael is a genius and an inspiration to people all over the country. This new movie is a gift to our nation in this critical moment, and we’re honored to be distributing it for free over the internet.”
“This is being done entirely as a gift to my fans,” said Moore.
“The only return any of us are hoping for is the largest turnout of young voters ever at the polls in November. I think ‘Slacker Uprising’ will inspire million to get off the couch and give voting a chance. This is a gift to my fans, and gifts should be free. Blip.tv and Brave New Films are great partners for us.”
“It is a watershed moment that a film by a major American filmmaker is being put in wide release on the Web – not in theaters, not on television, and not on DVD,” said blip.tv CEO Mike Hudack.
“The Web is quickly becoming a legitimate means of distribution, and it no longer plays second fiddle to theatres and television. Web-based distribution puts artists in control and prevents any single studio or network boss from giving thumbs up or down to particular productions. Now the market can decide.”
To view the film, please visit: http://slackeruprising.com/
About Michael Moore
Michael Moore is an Academy-Award winning filmmaker, author, actor and political commentator. He is the director and producer of three of the highest-grossing documentaries of all time, Fahrenheit 9/11, Sicko, and Bowling for Columbine. He has also written and starred in the TV shows TV Nation and The Awful Truth, which continue his trademark style of presenting serious documentaries in humorous ways. In 2005 Time Magazine named Moore one of the world’s 100 most influential people.
About Brave New Films
Brave New Films, the creator of the feature-length documentaries ‘OutFoxed,’ ‘Iraq For Sale’ and ‘Wal-Mart: The High Cost of Low Price,’ is the progressive movement’s leading online video producer. Brave New Films’ short online documentaries, which includes its ‘Real McCain’ and ‘FOX Attacks’ series, have garnered over 30 million views to date. http://www.bravenewfilms.org
Blip.tv is an online television network that features, promotes and monetizes the best independent shows on the Web. Shows on blip.tv range from scripted sitcoms and dramas to news programs and how-to programs. Blip.tv hosts shows on its destination site, at blip.tv, and also syndicates shows to iTunes, the Adobe Media Player, AOL Video and Facebook. Blip.tv splits all advertising revenues with show creators equally. For more information about blip.tv please go to http://blip.tv/.
Brave New Films Media Contact
Brave New Films.
(310) 204-0404 x232
Rubenstein Communications, Inc.