For immediate release
Partnership supports model for monetizing online video programming
New York, NY October 16, 2007 – For Your Imagination, a New York-based production company that produces and markets original Internet TV shows, announced today that it has selected blip.tv, the video sharing network focused on shows, as the primary host for its popular Web-based programming. Blip.tv will now host For Your Imagination’s shows, including “The Patrice Oneal Show – Coming Soon!,” “Break a Leg,” “The Shirtless Apprentice” and “bschooltalk.”
For Your Imagination worked with blip.tv to secure a sponsor for the second season of “Break a Leg,” a scripted sitcom about an aspiring Hollywood television director and his sitcom. From October 1st through November 30th, “Break a Leg” will run overlays and postroll ads for “The Smart Show,” an HBO/AOL-produced Web underwritten by Holiday Inn Express.
“At blip.tv we’re focused on helping to turn Web shows into sustainable businesses, and matching advertisers with shows is a key piece of that,”
said Dina Kaplan, COO of blip.tv. “Shows like ‘The Patrice Oneal Show – Coming Soon!’ and ‘Break a Leg’ are excellent additions to the blip.tv roster because they’re entertaining, produced on a consistent basis and do a terrific job reaching a loyal audience that’s attractive to advertisers.”
This is the latest in a string of Internet shows moving to blip.tv, including “Rocketboom.” Blip.tv also hosts “Alive in Baghdad,” “Unleashed,” “Wallstrip,” “Goodnight Burbank,” “Weird America” and a number of other Web-based TV shows.
As part of the agreement, the For Your Imagination shows are available at blip.tv and on branded Web sites created for each show. All future and past episodes will be supported by the blip.tv ad network and sponsorship program.
“In our business, you keep the attention of the viewer not only by producing a great show, but also by delivering a quality video experience,”
said Paul Kontonis, CEO of For Your Imagination. “We feel blip.tv offers a superior user experience, which helps us to build our content brands. Furthermore, the company’s ad network – and the customer support they provide content producers – is industry leading.”
Blip.tv works to bring in sponsors for its top programs and shares all advertising revenues with content creators 50/50.
About For Your Imagination
For Your Imagination produces and markets high-quality original online video programming, turning concept into reality for content creators and talent. The company works with creative individuals to develop web shows, offering them the opportunity to reach an audience quickly while retaining creative control. Based on original content or existing brands, For Your Imagination’s talented team writes, produces and markets entertaining and insightful video for online distribution. Based on a revenue-share model, each brand is launched with its own website and each webisode is available as a video podcast download via iTunes. NYC-based For Your Imagination is built upon the experience of industry veterans whose combined expertise includes web development, major television and movie production, national marketing campaigns and technology. Shows available now include bschooltalk, Design2Share, The Patrice Oneal Show — Coming Soon! and The Shirtless Apprentice — see for yourself, visit http://www.foryourimagination.com/.
About Blip.tv
Blip.tv is the leading next-generation television network. It features the best independently produced shows on the Internet, from sitcoms to dramas to newsmagazines. Blip.tv hosts the shows, distributes them through its syndication network, and monetizes the shows, sharing all revenues with content creators. For more information about blip.tv go to http://blip.tv/.
Media Contacts
For Your Imagination
Liz Bazini
Connors Communications
liz@connors.com
212-798-1433
Blip.tv
Adam Isserlis
Rubenstein Communications, Inc.
aisserlis@rubenstein.com
212-843-8024