For immediate release
Leading Video Sharing Site to Be Final Home for all ‘The Show with Ze Frank’ Archives
New York, NY March 12, 2007 – Blip.tv, the video sharing site focused on independently produced shows, today announced that popular videoblogger and Internet personality Ze Frank will air the final episodes of The Show with Ze Frank using blip.tv’s services. Frank’s final episode will air on March 17, 2007.
On March 17th an archive of The Show with Ze Frank will launch on zefrank.blip.tv and zefrank.com/theshow. Dewar’s will sponsor the final week of The Show and the show’s archives for an additional two months. Launched in March 2006 as a one-year project, The Show with Ze Frank takes the form of a conversation between the host, Ze Frank, and the show’s audience of “sports racers.” Together they discuss news, politics and technology while collaborating on massive group projects.
Later in 2007, Ze intends to produce and star in other Web and video projects, all of which will have a home on blip.tv.
In addition, blip.tv will incorporate Frank’s unique “Gimme some Candy” program as part of blip.tv’s services to videobloggers. A unique and highly successful sponsorship concept, Gimme Some Candy allows any viewer of a show to purchase space alongside upcoming videos to run personal messages.
The Show with Ze Frank joins an impressive roster of popular online video shows and videoblogs hosted on blip.tv including Starring Amanda Congdon, Wallstrip, Goodnight Burbank, Alive in Baghdad and others.
“We’ve been fans of Ze Frank for as long as The Show has existed, and we’re absolutely thrilled to be supporting one of the most exciting and innovative Web video projects out there,” said Mike Hudack, CEO of blip.tv.
“It’s a tremendous validation of what we do, and we’re very proud that blip.tv is the platform of choice for the most creative and talented people in online video. Ze’s move to blip.tv shows that our simple formula of providing the best services to independent content creators works and is continuing to work.”
Dewar’s will sponsor The Show with Ze Frank on blip.tv and will run post- video and banner advertising around both the final episodes and all of Frank’s archived shows. With this sponsorship Dewar’s joins a list of notable brand advertisers who have sponsored blip.tv’s most popular shows, including Unilever’s Dove brand and the Web chat community Paltalk.
“The relationship I have with my audience is extremely important to me and a big part of maintaining that bond is ensuring the best viewing experience each and every time they watch an episode,” said Ze Frank.
“Blip.tv has everything that I was looking for in a service — quality content, a great user experience and unparalleled support for its show creators. I am 100% confident that all of my fans will enjoy and continue
watching The Show with Ze Frank on the blip.tv platform and I’m very excited that we’re continuing to prove that independent content creators can survive and thrive with brand advertising.”
Dewar’s has recently partnered with interactive agency Deep Focus in order to identify and broker such new media opportunities.
“We’re extremely excited to be supporting the next generation of Internet content creators like Ze Frank,” said Ned Duggan, Assistant Marketing Manager at Dewar’s.
“Ze’s show is fantastic and his audience is a perfect fit for us. We’re proud to be associated with the brand Ze has built, and we’re very excited to be at the leading edge of an important trend in advertising — the sponsorship of independently produced video
“Ze is one of the most beloved and influential videobloggers,” said Ian Schafer, CEO of Deep Focus.
“Ze’s audience is all about engagement, interaction, and wit. This co-branded integration opportunity between Dewar’s, blip.tv and Ze Frank intrinsically aligns a brand that is all about wit and wisdom with a personality that is all about the same things.”
Blip.tv is the video sharing site that features the best independently produced shows on the Internet, from scripted comedies and dramas to newsmagazines and reality shows. For each show, blip.tv provides hosting, distribution, marketing and advertising sales. Shows are hosted on the destination site http://blip.tv and syndicated to iTunes and to blogs and websites throughout the Internet, including AOL Video and Yahoo! Video. In all cases, ads are embedded into blip.tv videos, so the ads travel with videos throughout the Internet. Blip.tv splits all advertising revenue with show creators 50/50. The company’s goal is to allow talented, creative personalities to concentrate on making great shows by providing all the services necessary to help them sustain their efforts.